Sustaining China's Growth: The Role of Branding
Abstract
Much discussion has focused on the economic and financial issues related to the continued growth of China. Of equal importance are the marketing and branding issues. How Chinese managers develop and implement their marketing and branding strategies has enormous implications for the future growth of Chinese organizations.
Citation
Sexton, Don. "Sustaining China's Growth: The Role of Branding." The Analyst, May 2010.
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