Abstract

Citation

Zemborain, Martin, Gita Johar, and Asim Ansari. "Bolstering the Chosen Brand: Evidence for Alterations in Attribute Importance Weights." Working paper, Columbia Business School, December 2010.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.