ClothingCo: Redesigning the Sleepwear Business (B)
This case is a continuation of ClothingCo: Redesigning the Sleepwear Business (A).
Upon completing the appropriate market research, Blake Johnson was certain that ClothingCo's holiday sleepwear line was in need of a drasstic redesign. He also knew that CEO Sarah Pintor did not agree with the research results and that she might not support his recommendations. How could Johnson get buy-in from top management for his new vision?
Akinola, Modupe. ClothingCo: Redesigning the Sleepwear Business (B). New York: CaseWorks, Fall 2009.
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