Message in a Bottle: The Negotiation of an Advertising Campaign
Abstract
Citation
Mason, Malia, Dana Carney, and Daniel Ames. Message in a Bottle: The Negotiation of an Advertising Campaign . New York: CaseWorks, January 2009.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.