Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors?
Abstract
The centerpiece of any strategy is encapsulated in an organization's Winning Proposition. If an organization can't define its Winning Proposition in a simple and compelling way, it cannot claim to have a strategy.
View research
Citation
Pietersen, William. "Defining Competitive Advantage: How Much More Value Do You Deliver Than Your Competitors?" The European Business Review, September 2010.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.