Abstract

For a strategy to be supported and acted upon, it has to live in the hearts and minds of employees. We must get rid of the notion that the final product of a strategy is a document. The documentation of a strategy is a vital discipline, but it is the platform for strategic leadership, not the end point. Moreover, a sterile PowerPoint presentation of that document is unlikely to move an organization to action. We need to think of a strategy as a leadership story.

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Citation

Pietersen, William. "Translating Your Strategy Into a Compelling Leadership Message." The European Business Review, November 2010.

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