Abstract

On June 1, 2009, General Motors filed for bankruptcy protection following a US government bailout. It marked a low point for the 100-year old company, which had reigned as the world's largest automaker until 2007. As US taxpayers looked for a return on their investment and GM's many stakeholders sought reassurances about the company's future, the automaker was under pressure to map a plan for becoming competitive again. In this case students analyze data about GM and its competitors in the auto industry to determine strategies for creating a successful 2.0 version of the auto giant.

Citation

Kogut, Bruce, and Jerry Kim. General Motors 2.0 What Happened? What's Next?. Columbia Business School: CaseWorks, Spring 2011.

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