Schmitt, Bernd. "Bridging Theory and Practice: A Conceptual Model of Relevant Research." In Cracking the Code: Leveraging Consumer Psychology to Drive Profitability. Ed. Steve Posavac . Armonk, NY: M.E. Sharpe, August 2011.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.