Brakus, J. Josko, Bernd Schmitt, and Lia Zarantonello. "Brand Experience: Managerial Applications of a New Consumer Psychology Concept." In Cracking the Code. Ed. Steven S. Posavac. Armonk, NY: M.E. Sharpe, August 2011.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.