Adams, Marjorie, Eric Johnson, and Deborah Mitchell. "Your Preferences May be Hazardous to Your Wealth: How False Consensus and Overconfidence Influence Judgments of Product Success." Working Paper, Wharton School Marketing Department, 1995.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.