Marketing for China's Managers: Current and Future is about understanding how to develop market strategy and managing the marketing process. It contains numerous examples of successful Chinese firms and will be highly beneficial to current and future Chinese managers in planning market strategy and implementation for their organizations. It will also be valuable to foreign managers seeking to do business in China.
Capon, Noel, W. Burgers, and Yuhuang Zheng. Marketing for China's Managers: Current and Future. Bronxville, NY: Wessex Press, 2011.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.