Abstract

Citation

Goldenberg, Jacob, and Shaul Oreg. "Why Do They Lag and Why Should We Care?" In Marketing Metaphors and Metamorphoses, 162-172. New York: Macmillan, 2008.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.