Why Do They Lag and Why Should We Care?
Abstract
Citation
Goldenberg, Jacob, and Shaul Oreg. "Why Do They Lag and Why Should We Care?" In Marketing Metaphors and Metamorphoses, 162-172. New York: Macmillan, 2008.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.