Abstract

Citation

Kivetz, Ran. "Demand Effects in Likelihood of Confusion Surveys." In Trademark and Deceptive Advertising Surveys: Law, Science, and Design. Ed. Diamond, S. S. & J. Swann. Chicago: American Bar Association, 2012.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.