Abstract

Citation

Cettier, Patrick, and Bernd Schmitt. "Strategic corporate re-branding." In Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 166-186. Ed. T. C. Melewar and Elif Karaosmanoglu. Hampshire, UK: Palgrave Macmillan, 2008.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.