Zhang, Shi, and Bernd Schmitt. "Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition." In Psycholinguistic phenomena in marketing communications, 59-78. Ed. Lowrey, T. . Englewood Cliffs: Lawrence Erlbaum, 2006.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.