How can investors spot the next customer-focused winners--such as Dell and Best Buy--and do it before stocks take off? Article details five questions investors should ask themselves about companies they are considering investing in.
Colvin, Geoffrey, and Larry Selden. "Five Rules for Finding the Next Dell." Fortune, July 2004.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.