Abstract

Citation

Capon, Noel, and F. Mihoc. "Making the Case for Managing Strategic Accounts." In Handbook of Strategic Account Management. Ed. D. Woodburn and K. Wilson. Hoboken: Wiley (forthcoming).

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.