Making the Case for Managing Strategic Accounts
Abstract
Citation
Capon, Noel, and F. Mihoc. "Making the Case for Managing Strategic Accounts." In Handbook of Strategic Account Management. Ed. D. Woodburn and K. Wilson. Hoboken: Wiley (forthcoming).
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.