Lehmann, Donald, Scott Neslin, and Anita Luo. "Linking Customer Equity to Brand Equity." In The Handbook of Customer Equity: Mastering the Art and Science of Customer Management, 1-13. Ed. V. Kumar and Denish Shah. UK: Edward Elgar, February 2013.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.