Affect as an Ordinal System of Utility Assessment
Abstract
Citation
Pham, Michel Tuan, Ali Faraji Rad, Olivier Toubia, and Leonard Lee. "Affect as an Ordinal System of Utility Assessment." Columbia Business School, 2014.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.