Abstract

Citation

Henderson, P., J. Cote, S. Leong, and Bernd Schmitt. "Building strong brands in Asia: Selecting the visual components of image to maximize brand strength." International Journal of Research in Marketing 20 (2003): 297-313.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.