From image to experience
Abstract
Citation
Schmitt, Bernd. "From image to experience." In Images and the psychology of marketing communciation. Ed. L. Kahle . Englewood Cliffs: Lawrence Erlbaum, 2005.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.