Zhang, Shi, Bernd Schmitt, and Hillary Haley. "Language and culture: a new approach to consumer behavior in international marketing research." In State of the art in research in international marketing. Ed. S.C. Jain. Northampton, MA: Edward Elgar, 2003.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.