Abstract

Citation

Schmitt, Bernd. "Customer experience management: Erfahrungen gestalten und Kundennutzen schaffen." In Total Customer Experience Management: Kundennutzen umfassend erlebbar machen!. Ed. P. Meyer and A. Meyer . Munich (Germany): Other, 2003.

Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.

Each topic is linked to an index of publications on that topic.