Customer experience management: Erfahrungen gestalten und Kundennutzen schaffen
Abstract
Citation
Schmitt, Bernd. "Customer experience management: Erfahrungen gestalten und Kundennutzen schaffen." In Total Customer Experience Management: Kundennutzen umfassend erlebbar machen!. Ed. P. Meyer and A. Meyer . Munich (Germany): Other, 2003.
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