Branding puts a high value on reputation management
Abstract
Citation
Schmitt, Bernd. "Branding puts a high value on reputation management." In Mastering tisk, 236-240. Ed. J. Pickford. London: Pearson, 2001.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.