Sela, Aner, Itamar Simonson, and Ran Kivetz. "Beating the Market: The Allure of Unintended Value." Journal of Marketing Research 50, no. 6 (2013): 691-705.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.