Affluent investor mutual fund decisions are probed. Several different investor profiles are developed from data on approximately 300 affluent investors. These investor types differ in sources of information regarding mutual fund investments, particularly the use of financial advisers, and in the selection criteria employed for mutual fund purchases. In addition, they have distinguishable mutual fund behavior and demographic characteristics. Specific implications for financial services firms are developed.
Capon, Noel, Michael Fitzsimmons, and Rick Weingarten. "Affluent Investors and Mutual Fund Purchases." International Journal of Bank Marketing 12, no. 3 (1994): 17-25.
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