Public and Nonprofit Marketing: A Review and Directions for Future Research
Abstract
Download PDF
Citation
Capon, Noel, and Elizabeth Cooper-Martin. "Public and Nonprofit Marketing: A Review and Directions for Future Research." Review of Marketing 36: 481-536.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.