The Integration of Forecasting and Strategic Planning
Abstract
The paper analyzes the use of information in companies planning strategically versus those which are not. This contrast is used to build the case for developing strategic forecasting capability which focuses on a variety of environments, is proactive and interactive, and creates a need for different kinds of data bases and forecasting techniques.
Download PDF
Citation
Capon, Noel, and James Hulbert. "The Integration of Forecasting and Strategic Planning." International Journal of Forecasting 1, no. 2 (1985): 123-33.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.