The paper analyzes the use of information in companies planning strategically versus those which are not. This contrast is used to build the case for developing strategic forecasting capability which focuses on a variety of environments, is proactive and interactive, and creates a need for different kinds of data bases and forecasting techniques.
Capon, Noel, and James Hulbert. "The Integration of Forecasting and Strategic Planning." International Journal of Forecasting 1, no. 2 (1985): 123-33.
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