Abstract

Several propositions concerning the effect of individual, product class, and task-related factors on information-acquisition strategies were formulated and tested. Marked differences were found for subjects at different socioeconomic levels. A new scheme for analyzing information-acquisition sequence data was developed and employed.

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Citation

Capon, Noel, and Marian Burke. "Individual, Product Class, and Task-Related Factors in Consumer Information Processing." Journal of Consumer Research 7 (December 1980): 314-26.

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