Consumer information programs can be more effective if they are conceived within a marketing framework which views consumer information as a product to be marketed. A methodology is outlined which can assist consumer information program developers in identifying information needs from the consumer's point of view, rather than the policy maker's.
Capon, Noel, and Richard Lutz. "A Model and Methodology for the Development of Consumer Information Programs." Journal of Marketing 43 (January 1979): 58-67.
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