Interpersonal communication in marketing is approached from a perspective that focuses on communication signs. A classification scheme is presented and relevant literature surveyed. Directions for future research are suggested.
Hulbert, James, and Noel Capon. "Interpersonal Communication in Marketing: An Overview." Journal of Marketing Research 9 (February 1972): 27-34.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.