Abstract

In this chapter we first explore contexts in which people may actually prefer to have choices made for them by others, showing, for example, that members of more interdependent cultures may be more motivated when significant others make choices for them than when they choose for themselves. Then, we examine situations in which a limited choice set may prove more motivating than a more extensive choice set, showing, for example, that even members of highly independent cultures can sometimes find too much choice demotivating.

Citation

Iyengar, Sheena, and Mark Lepper. "Choice and Its Consequences: On the Costs and Benefits of Self-Determination." In Self and Motivation: Emerging Psychological Perspectives. Ed. Abraham Tesser, Diederik A. Stapel, Janne V. Wood, and Joanne V. Wood. Washington, D.C.: American Psychological Association, 2002.

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