The basic purpose of our paper (Johnson et al., 1990) was to see if the repetitive task of providing similarity judgments affects the cognitive structure evidenced by those judgments. The data clearly indicate that the stucture changed through the course of the task. Moreover, this change is consistent with categorization-based reponse to task fatigue. Three primary criticisms have been raised in response to our paper (Malhotra, 1990): (1) fatigue is not directly measured, (2) our hypotheses do not follow from our categorization framework, and (3) our hypotheses and findings are more consistent with learning framework.
Johnson, Michael, Donald Lehmann, and Daniel Horne. "Alternative Explanations for Changes in Similarity Judgments and MDS Structure." International Journal of Research in Marketing 7, no. 1 (August 1990): 53-6.
Each author name for a Columbia Business School faculty member is linked to a faculty research page, which lists additional publications by that faculty member.
Each topic is linked to an index of publications on that topic.