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"Exploratory Learning, Innovative Capacity, and Managerial Oversight"
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Academy of Management Journal,
2001
Type: Journal article
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"Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy"
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Kusum Ailawadi
Scott Neslin
|
Journal of Marketing,
2001
Type: Journal article
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"Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy"
|
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Journal of Psychology and Financial Markets,
2001
Type: Journal article
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"Internet Recommendation Systems"
|
Skander Essegaier
|
Journal of Marketing Research,
2000
Type: Journal article
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"Assessing Technology Projects Using Real Options Reasoning"
|
Ian MacMillan
|
Research Technology Management,
2000
Type: Journal article
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"Falling Forward: Real Options Reasoning and Entrepreneurial Failure"
|
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Academy of Management Review,
1999
Type: Journal article
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"Introductory Comments: Bloomfield and O'Hara, and Flood, Huisman, Koedijk, and Mahieu"
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Review of Financial Studies,
1999
Type: Journal article
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"Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies"
|
Ming-Jer Chen
Ian MacMillan
|
Academy of Management Review,
1998
Type: Journal article
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"A Real Options Logic for Initiating Technology Positioning Investments"
|
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Academy of Management Review,
1997
Type: Journal article
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"Discovering New Points of Differentiation"
|
Ian MacMillan
|
Harvard Business Review,
1997
Type: Journal article
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