Research Abstracts and Citations Search Results

145 results returned.

Title Author(s) Publication Information
"Exploratory Learning, Innovative Capacity, and Managerial Oversight"

Academy of Management Journal, 2001

Type: Journal article

"Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter and Gamble's Value Pricing Strategy"
Kusum Ailawadi
Scott Neslin

Journal of Marketing, 2001

Type: Journal article

"Training Novice Investors to Become More Expert: The Role of Information Accessing Strategy"

Journal of Psychology and Financial Markets, 2001

Type: Journal article

"Internet Recommendation Systems"
Skander Essegaier

Journal of Marketing Research, 2000

Type: Journal article

"Assessing Technology Projects Using Real Options Reasoning"
Ian MacMillan

Research Technology Management, 2000

Type: Journal article

"Falling Forward: Real Options Reasoning and Entrepreneurial Failure"

Academy of Management Review, 1999

Type: Journal article

"Introductory Comments: Bloomfield and O'Hara, and Flood, Huisman, Koedijk, and Mahieu"

Review of Financial Studies, 1999

Type: Journal article

"Multimarket Maneuvering in Uncertain Spheres of Influence: Resource Diversion Strategies"
Ming-Jer Chen
Ian MacMillan

Academy of Management Review, 1998

Type: Journal article

"A Real Options Logic for Initiating Technology Positioning Investments"

Academy of Management Review, 1997

Type: Journal article

"Discovering New Points of Differentiation"
Ian MacMillan

Harvard Business Review, 1997

Type: Journal article