Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Bridging Theory and Practice: A Conceptual Model of Relevant Research"

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability, 2011

Type: Chapter

"Design of Effective Obesity Communications: Insights from Consumer Research"
Punam Keller

Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, 2011

Type: Chapter

"Dynamic Marketing Mix Allocation for Long-Term Profitability"
Ricardo Montoya

Festschrift to Honor John D. C. Little, 2010

Type: Chapter

"Managing a customer experience project"

Customer experience management: Lessons and insights for the cable industry, 2010

Type: Chapter

"Marketing Metrics"

Wiley International Encyclopedia of Marketing, 2010

Type: Chapter

"New Product Development"

The Handbook of Technology Management, vol. 1, 2010

Type: Chapter

"Global Account Management"

The Handbook of Technology Management, 2010

Type: Chapter

"Marketing: The Anchor for Sales"

Oxford Handbook of Strategic Sales and Sales Management, 2010

Type: Chapter

"Social Connectivity, Opinion Leadership, and Diffusion"
Sangman Han

The Connected Customer, 2010

Type: Chapter

"Consumer cognition across cultures"
Nader Tavassoli

The SAGE handbook of international marketing, 2009

Type: Chapter