Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM" |
Social Psychology of Consumer Behavior, 2009 Type: Chapter |
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| "Determining Marketing Accountability: Applying Economics and Finance to Marketing" |
Proceedings of 9th International Marketing Trends Conference, 2009 Type: Chapter |
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| "Selling to Strategic Customers: Opaque Selling Strategies" |
Consumer-Driven Demand and Operations Management Models, 2009 Type: Chapter |
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| "Explicit and Implicit Strategies in Decision Making" |
Better Than Conscious? Decision Making, the Human Mind, and Implications for Institutions, 2008 Type: Chapter |
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| "Decisions under Uncertainty: Psychological, Economic, and Neuroeconomic Explanations of Risk Preference" |
Neuroeconomics: Decision Making and the Brain, 2008 Type: Chapter |
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| "Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design" |
Conjoint Measurement: Methods and Applications, 4th edition, 2008 Type: Chapter |
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| "Strategic corporate re-branding" |
Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 2008 Type: Chapter |
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| "The Nature and Role of Affect in Consumer Behavior" |
Handbook of Consumer Psychology, 2008 Type: Chapter |
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| "Why Do They Lag and Why Should We Care?" |
Marketing Metaphors and Metamorphoses, 2008 Type: Chapter |
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| "Consumer Behavior and Marketing" |
Social Psychology: Handbook of Basic Principles, 2007 Type: Chapter |