Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"The Lexicon and Grammar of Affect-as-Information in Consumer Decision Making: The GAIM"

Social Psychology of Consumer Behavior, 2009

Type: Chapter

"Determining Marketing Accountability: Applying Economics and Finance to Marketing"
Kamal Sen
Venu Gorti

Proceedings of 9th International Marketing Trends Conference, 2009

Type: Chapter

"Selling to Strategic Customers: Opaque Selling Strategies"
Serguei Netessine
Senthil Veeraraghavan

Consumer-Driven Demand and Operations Management Models, 2009

Type: Chapter

"Explicit and Implicit Strategies in Decision Making"
Christian Keysers
Robert Boyd
Jonathan Cohen
Merlin Donald
Werner Güth
Robert Kurzban
Lael J. Schooler
Jonathan Schooler
Elizabeth Spelke
Julia Trommershäuser

Better Than Conscious? Decision Making, the Human Mind, and Implications for Institutions, 2008

Type: Chapter

"Decisions under Uncertainty: Psychological, Economic, and Neuroeconomic Explanations of Risk Preference"

Neuroeconomics: Decision Making and the Brain, 2008

Type: Chapter

"Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design"

Conjoint Measurement: Methods and Applications, 4th edition, 2008

Type: Chapter

"Strategic corporate re-branding"
Patrick Cettier

Contemporary Thoughts on Corporate Branding and Corporate Identity Management, 2008

Type: Chapter

"The Nature and Role of Affect in Consumer Behavior"
Eduardo Andrade

Handbook of Consumer Psychology, 2008

Type: Chapter

"Why Do They Lag and Why Should We Care?"
Shaul Oreg

Marketing Metaphors and Metamorphoses, 2008

Type: Chapter

"Consumer Behavior and Marketing"

Social Psychology: Handbook of Basic Principles, 2007

Type: Chapter