Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Farsightedness"

International Encyclopedia of the Social Sciences, 2007

Type: Chapter

"Constructing Preferences From Memory"

The Construction of Preference, 2006

Type: Chapter

"Creativity in Advertising"
David Mazursky

Handbook of Advertising, 2006

Type: Chapter

"Cultural Evolution in a Population of Heterogeneous Agents"
Gabor Fath

Complex Networks of Economic Interactions: Essays in Agent-Based Economics and Econophysics, 2006

Type: Chapter

"Phonology and semantics in international marketing: What brand name translations tell us about consumer cognition"
Shi Zhang

Psycholinguistic phenomena in marketing communications, 2006

Type: Chapter

"Surprise Regularity and Surprise-Regularity in Innovation and Creativity"
David Mazursky
Idan Yaron

Global Talent: An Anthology of Human Capital Strategies for Today's Borderless Enterprise, 2006

Type: Chapter

"Competitive advantage through customer experience management"

Customer experience management. concepts and applications, 2005

Type: Chapter

"From image to experience"

Images and the psychology of marketing communciation, 2005

Type: Chapter

"Gain and Loss Ultimatums"
Nancy Buchan
Rachel Croson
George Wu

Advances in Applied Microeconomics, Volume 13: Experimental and Behavioral Economics, 2005

Type: Chapter

"Promotion and Prevention in Consumer Decision-Making: The State of the Art and Theoretical Propositions"

Inside Consumption: Consumer Motives, Goals, and Desires, 2005

Type: Chapter