Research Abstracts and Citations Search Results
| Title | Author(s) | Publication Information | |
|---|---|---|---|
| "Experience with the customer" |
Next generation business handbook, 2004 Type: Chapter |
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| "Customer experience management: Erfahrungen gestalten und Kundennutzen schaffen" |
Total Customer Experience Management: Kundennutzen umfassend erlebbar machen!, 2003 Type: Chapter |
||
| "From traditional features-and-benefits marketing to experiential marketing" |
Handbook of research in international marketing, 2003 Type: Chapter |
||
| "Language and culture: a new approach to consumer behavior in international marketing research" |
State of the art in research in international marketing, 2003 Type: Chapter |
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| "Linguistic Effects on Consumer Behavior in International Marketing Research" |
Handbook of Research in International Marketing, 2003 Type: Chapter |
||
| "Thinking About Attention in Games: Backward and Forward Induction" |
The Psychology of Economic Decisions, 2003 Type: Chapter |
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| "Branding puts a high value on reputation management" |
Mastering Risk, 2001 Type: Chapter |
||
| "Multimarket and Global Diffusion" |
New-Product Diffusion Models, 2000 Type: Chapter |
||
| "Marketing" |
AMA Management Handbook, 1994 Type: Chapter |
||
| "Sales and Distribution" |
AMA Management Handbook, 1994 Type: Chapter |