Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Experience with the customer"

Next generation business handbook, 2004

Type: Chapter

"Customer experience management: Erfahrungen gestalten und Kundennutzen schaffen"

Total Customer Experience Management: Kundennutzen umfassend erlebbar machen!, 2003

Type: Chapter

"From traditional features-and-benefits marketing to experiential marketing"

Handbook of research in international marketing, 2003

Type: Chapter

"Language and culture: a new approach to consumer behavior in international marketing research"
Shi Zhang
Hillary Haley

State of the art in research in international marketing, 2003

Type: Chapter

"Linguistic Effects on Consumer Behavior in International Marketing Research"
Shi Zhang
Hillary Haley

Handbook of Research in International Marketing, 2003

Type: Chapter

"Thinking About Attention in Games: Backward and Forward Induction"
C. Camerer

The Psychology of Economic Decisions, 2003

Type: Chapter

"Branding puts a high value on reputation management"

Mastering Risk, 2001

Type: Chapter

"Multimarket and Global Diffusion"
Marnik Dekimpe
Philip M. Parker

New-Product Diffusion Models, 2000

Type: Chapter

"Marketing"

AMA Management Handbook, 1994

Type: Chapter

"Sales and Distribution"

AMA Management Handbook, 1994

Type: Chapter