Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"Consumer Reactions to Drip Pricing"
Shelle Santana
Steven Dallas

Marketing Science, 2020

Type: Journal article

"Creating Boundary-Breaking Marketing-Relevant Consumer Research"
Deborah MacInnis
Simona Botti
Donna Hoffman
Robert Kozinets
John Lynch
Connie Pechmann

Journal of Marketing, 2020

Type: Journal article

"Inspiring Brand Positionings with Mixed Qualitative Methods: A Case of Pet Food"

Journal of Business Anthropology, 2020

Type: Journal article

"Modeling Dynamic Heterogeneity Using Gaussian Processes"
Ryan Dew
Yang Li

Journal of Marketing Research, 2020

Type: Journal article

"Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of "Hockey Stick," "Giving Up" and "Resting on Laurels""
Fei Long

Journal of Marketing Research, 2020

Type: Journal article

"Properties of Reciprocity Formulas for the Rogers-Ramanujan Continued Fractions"

The Ramanujan Journal, 2020

Type: Journal article

"Search Query Formation by Strategic Consumers"
Jia Liu

Quantitative Marketing and Economics, 2020

Type: Journal article

"Speciesism: An Obstacle to AI and Robot Adoption"

Marketing Letters, 2020

Type: Journal article

"The Polarity of Online Reviews: Prevalence, Drivers and Implications"
Verena Schoenmueller
Florian Stahl

Journal of Marketing Research, 2020

Type: Journal article

"The Role of Numbers in the Customer Journey"
Shelle Santana
Manoj Thomas

Journal of Retailing, 2020

Type: Journal article