Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Inspiring Brand Positionings with Mixed Qualitative Methods: A Case of Pet Food"

Journal of Business Anthropology, 2020

Type: Journal article

"Modeling Dynamic Heterogeneity Using Gaussian Processes"
Ryan Dew
Yang Li

Journal of Marketing Research, 2020

Type: Journal article

"Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of "Hockey Stick," "Giving Up" and "Resting on Laurels""
Fei Long

Journal of Marketing Research, 2020

Type: Journal article

"Properties of Reciprocity Formulas for the Rogers-Ramanujan Continued Fractions"

The Ramanujan Journal, 2020

Type: Journal article

"Search Query Formation by Strategic Consumers"
Jia Liu

Quantitative Marketing and Economics, 2020

Type: Journal article

"Speciesism: An Obstacle to AI and Robot Adoption"

Marketing Letters, 2020

Type: Journal article

"The Polarity of Online Reviews: Prevalence, Drivers and Implications"
Verena Schoenmueller
Florian Stahl

Journal of Marketing Research, 2020

Type: Journal article

"Trickle-Round Signals: When Low Status Is Mixed with High"
Jonah Berger

Journal of Consumer Research, 2020

Type: Journal article

"Uniting the Tribes: Using Text for Marketing Insights"
Jonah Berger
Ashlee Humphreys
Stephan Ludwig
Wendy Moe
David Schweidel

Journal of Marketing, 2020

Type: Journal article

"The Pleasure of Assessing and Expressing Our Likes and Dislikes"
Daniel He
Shiri Melumad

Journal of Consumer Research, 2019

Type: Journal article