Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Extracting Features of Entertainment Products: A Guided Latent Dirichlet Allocation Approach Informed by the Psychology of Media Consumption"
Garud Iyengar
Renee Bunnell
Alain Lemaire

Journal of Marketing Research, 2019

Type: Journal article

"Firms' Reactions to Public Information on Business Practices: The Case of Search Advertising"
Justin Rao

Quantitative Marketing and Economics, 2019

Type: Journal article

"From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research"

Journal of Consumer Research, 2019

Type: Journal article

"Marketing in the Digital Age: A Moveable Feast of Information"
Sidney Levy

Marketing in a Digital World (Review of Marketing Research), 2019

Type: Journal article

"Personalizing the Customization Experience: A Matching Theory of Mass Customization Interfaces and Cultural Information Processing"
Emanuel de Bellis
Claudius Hildebrand
K. Ito
A. Herrmann

Journal of Marketing Research, 2019

Type: Journal article

"Proceedings of the 2019 Global Business Anthropology Summit"
Timothy de Waal Malefyt

Journal of Business Anthropology, 2019

Type: Journal article

"Randomized Algorithms for Lexicographic Inference"
Khaled Boughanmi
Vikram Kohli

Operations Research, 2019

Type: Journal article

"Salesforce Contracting Under Uncertain Demand and Supply: Double Moral Hazard and Optimality of Smooth Contracts"
Tinglong Dai

Marketing Science, 2019

Type: Journal article

"The Brand Language Brief: A Pillar of Sound Brand Strategy"
Dawn Lerman

Journal of Brand Strategy, 2019

Type: Journal article

"When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications"
Alain Lemaire
Michal Herzenstein

Journal of Marketing Research, 2019

Type: Journal article