"You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals"
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Kelly Goldsmith
Ravi Dhar
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Journal of the Association for Consumer Research,
2019
Type: Journal article
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"Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions"
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Jennifer Savary
Ravi Dhar
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Journal of Consumer Research,
2018
Type: Journal article
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"Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach"
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Yang Li
Jonathan Zhang
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Marketing Science,
2018
Type: Journal article
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"Affective Boundaries of Scope Insensitivity"
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Hannah Chang
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Journal of Consumer Research,
2018
Type: Journal article
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"Advancing Non-compensatory Choice Models in Marketing"
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Anocha Aribarg
Thomas Otter
Daniel Zantedeschi
Greg Allenby
Taylor Bentley
David Curry
Marc Dotson
Ty Henderson
Elisabeth Honka
Stephan Seiler
Xin (Shane) Wang
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Customer Needs and Solutions,
2018
Type: Journal article
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"Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?"
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Jeffrey Parker
Kevin Lane Keller
Martin Schleicher
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Journal of the Academy of Marketing Science,
2018
Type: Journal article
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"In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions"
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Neslin Scott
Zachery Anderson
Peter Fader
Sunil Gupta
Bruce Hardie
Aurelie Lemmens
Barak Libai
David Neal
Foster Provost
Rom Schrift
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Customer Needs and Solutions,
2018
Type: Journal article
|
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""There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers"
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Steven Dallas
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Journal of Marketing Research,
2018
Type: Journal article
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"A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries"
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Jia Liu
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Marketing Science,
2018
Type: Journal article
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"An Empirical Study of National vs. Local Pricing under Multimarket Competition"
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Yang Li
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Marketing Science,
2018
Type: Journal article
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