Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Affective Boundaries of Scope Insensitivity"
Hannah Chang

Journal of Consumer Research, 2018

Type: Journal article

"Advancing Non-compensatory Choice Models in Marketing"
Anocha Aribarg
Thomas Otter
Daniel Zantedeschi
Greg Allenby
Taylor Bentley
David Curry
Marc Dotson
Ty Henderson
Elisabeth Honka
Stephan Seiler
Xin (Shane) Wang

Customer Needs and Solutions, 2018

Type: Journal article

"Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?"
Jeffrey Parker
Kevin Lane Keller
Martin Schleicher

Journal of the Academy of Marketing Science, 2018

Type: Journal article

"In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions"
Neslin Scott
Zachery Anderson
Peter Fader
Sunil Gupta
Bruce Hardie
Aurelie Lemmens
Barak Libai
David Neal
Foster Provost
Rom Schrift

Customer Needs and Solutions, 2018

Type: Journal article

""There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers"
Steven Dallas

Journal of Marketing Research, 2018

Type: Journal article

"A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries"
Jia Liu

Marketing Science, 2018

Type: Journal article

"An Empirical Study of National vs. Local Pricing under Multimarket Competition"
Yang Li

Marketing Science, 2018

Type: Journal article

"Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments"
Cathy Yang
Martijin De Jong

Journal of Marketing Research, 2018

Type: Journal article

"Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations"
Ryan Dew

Marketing Science, 2018

Type: Journal article

"Building a Social Network for Success"
Lucas Bremer
Florian Stahl
Mark Heitmann

Journal of Marketing Research, 2018

Type: Journal article