Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals"
Kelly Goldsmith
Ravi Dhar

Journal of the Association for Consumer Research, 2019

Type: Journal article

"Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions"
Jennifer Savary
Ravi Dhar

Journal of Consumer Research, 2018

Type: Journal article

"Probabilistic Topic Model for Hybrid Recommender Systems: A Stochastic Variational Bayesian Approach"
Yang Li
Jonathan Zhang

Marketing Science, 2018

Type: Journal article

"Affective Boundaries of Scope Insensitivity"
Hannah Chang

Journal of Consumer Research, 2018

Type: Journal article

"Advancing Non-compensatory Choice Models in Marketing"
Anocha Aribarg
Thomas Otter
Daniel Zantedeschi
Greg Allenby
Taylor Bentley
David Curry
Marc Dotson
Ty Henderson
Elisabeth Honka
Stephan Seiler
Xin (Shane) Wang

Customer Needs and Solutions, 2018

Type: Journal article

"Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?"
Jeffrey Parker
Kevin Lane Keller
Martin Schleicher

Journal of the Academy of Marketing Science, 2018

Type: Journal article

"In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions"
Neslin Scott
Zachery Anderson
Peter Fader
Sunil Gupta
Bruce Hardie
Aurelie Lemmens
Barak Libai
David Neal
Foster Provost
Rom Schrift

Customer Needs and Solutions, 2018

Type: Journal article

""There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers"
Steven Dallas

Journal of Marketing Research, 2018

Type: Journal article

"A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries"
Jia Liu

Marketing Science, 2018

Type: Journal article

"An Empirical Study of National vs. Local Pricing under Multimarket Competition"
Yang Li

Marketing Science, 2018

Type: Journal article