|
"Affective Boundaries of Scope Insensitivity"
|
Hannah Chang
|
Journal of Consumer Research,
2018
Type: Journal article
|
|
|
"Advancing Non-compensatory Choice Models in Marketing"
|
Anocha Aribarg
Thomas Otter
Daniel Zantedeschi
Greg Allenby
Taylor Bentley
David Curry
Marc Dotson
Ty Henderson
Elisabeth Honka
Stephan Seiler
Xin (Shane) Wang
|
Customer Needs and Solutions,
2018
Type: Journal article
|
|
|
"Building a Multi-Category Brand: When Should Distant Brand Extensions Be Introduced?"
|
Jeffrey Parker
Kevin Lane Keller
Martin Schleicher
|
Journal of the Academy of Marketing Science,
2018
Type: Journal article
|
|
|
"In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions"
|
Neslin Scott
Zachery Anderson
Peter Fader
Sunil Gupta
Bruce Hardie
Aurelie Lemmens
Barak Libai
David Neal
Foster Provost
Rom Schrift
|
Customer Needs and Solutions,
2018
Type: Journal article
|
|
|
""There Ain't No Such Thing as a Free Lunch": Consumers' Reactions to Pseudo-Free Offers"
|
Steven Dallas
|
Journal of Marketing Research,
2018
Type: Journal article
|
|
|
"A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries"
|
Jia Liu
|
Marketing Science,
2018
Type: Journal article
|
|
|
"An Empirical Study of National vs. Local Pricing under Multimarket Competition"
|
Yang Li
|
Marketing Science,
2018
Type: Journal article
|
|
|
"Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments"
|
Cathy Yang
Martijin De Jong
|
Journal of Marketing Research,
2018
Type: Journal article
|
|
|
"Bayesian Nonparametric Customer Base Analysis with Model-Based Visualizations"
|
Ryan Dew
|
Marketing Science,
2018
Type: Journal article
|
|
|
"Building a Social Network for Success"
|
Lucas Bremer
Florian Stahl
Mark Heitmann
|
Journal of Marketing Research,
2018
Type: Journal article
|
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