Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Competition and Crowd-out for Brand Keywords in Sponsored Search"
Chris Nosko
Justin Rao

Marketing Science, 2018

Type: Journal article

"Exclusive Placement in Online Advertising"
Amin Sayedi
Marjan Baghaie

Marketing Science, 2018

Type: Journal article

"Some Customers Would Rather Leave Without Saying Goodbye"
Bruce G. S. Hardie

Marketing Science, 2018

Type: Journal article

"The Seesaw Self: Possessions, Identity (De)activation, and Task Performance"
Jaeyeon Chung

Journal of Marketing Research, 2018

Type: Journal article

"Using Big Data as a Window into Consumers' Psychology"

Current Opinion in Behavioral Science, 2017

Type: Journal article

""Be Careless with That!" Availability of Product Upgrades Increases Cavalier Behavior toward Possessions"
Joshua Ackerman
F. Gino

Journal of Marketing Research, 2017

Type: Journal article

"An Experience-Utility Explanation of the Preference for Larger Assortments"
Aylin Aydinli
Yangjie Gu

International Journal of Research in Marketing, 2017

Type: Journal article

"The Role and Impact of Reviewers on the Marketing Discipline"
Russell Winer

Journal of the Academy of Marketing Science, 2017

Type: Journal article

"Adolescents' Perceived Brand Deprivation Stress and Its Implications for Corporate and Consumer Well-Being"
Carmen-Maria Albrecht
Nicola Stokburger-Sauer
David Sprott

Psychology and Marketing, 2017

Type: Journal article

"Beyond the Target Customer: Social Effects of CRM Campaigns"
Peter Ebbes
Matt Danielson

Journal of Marketing Research, 2017

Type: Journal article