"An Experience-Utility Explanation of the Preference for Larger Assortments"
|
Aylin Aydinli
Yangjie Gu
|
International Journal of Research in Marketing,
2017
Type: Journal article
|
|
"The Role and Impact of Reviewers on the Marketing Discipline"
|
Russell Winer
|
Journal of the Academy of Marketing Science,
2017
Type: Journal article
|
|
"Adolescents' Perceived Brand Deprivation Stress and Its Implications for Corporate and Consumer Well-Being"
|
Carmen-Maria Albrecht
Nicola Stokburger-Sauer
David Sprott
|
Psychology and Marketing,
2017
Type: Journal article
|
|
"Beyond the Target Customer: Social Effects of CRM Campaigns"
|
Peter Ebbes
Matt Danielson
|
Journal of Marketing Research,
2017
Type: Journal article
|
|
"Conspicuous Consumption of Time: When Busyness and Lack of Leisure Time Become a Status Symbol"
|
Neeru Paharia
Anat Keinan
|
Journal of Consumer Research,
2017
Type: Journal article
|
|
"Disadoption"
|
Jeffrey Parker
|
AMS Review,
2017
Type: Journal article
|
|
"MTurk Character Misrepresentation: Assessment and Solutions"
|
Kathryn Sharpe Wessling
Joel Huber
|
Journal of Consumer Research,
2017
Type: Journal article
|
|
"Uncertainty Increases the Reliance on Affect in Decisions"
|
Ali Faraji-Rad
|
Journal of Consumer Research,
2017
Type: Journal article
|
|
"Temporal Profiles of Instant Utility During Anticipation, Event, and Recall"
|
Manel Baucells
|
Management Science,
2017
Type: Journal article
|
|
"Can a Toy Encourage Lower Calorie Meal Bundle Selection in Children? A Field Experiment on the Reinforcing Effects of Toys on Food Choice"
|
Martin Reimann
|
PLOS ONE,
2017
Type: Journal article
|
|