Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"Keyword Management Costs and "Broad Match" in Sponsored Search Advertising"
Wilfred Amaldoss
Amin Sayedi

Marketing Science, 2016

Type: Journal article

"Mistaken Inferences from Advertising Conversations: A Modest Research Agenda"

Journal of Advertising, 2016

Type: Journal article

"Money Buys Happiness When Spending Fits Our Personality"
J.J. Gladstone
D. Stillwell

Psychological Science, 2016

Type: Journal article

"Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment"
Liad Weiss

Journal of Consumer Research, 2016

Type: Journal article

"The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing"
Eric Greenleaf
V. Morwitz
Edith Shalev

Journal of Consumer Psychology, 2016

Type: Journal article

"Using Framing Effects to Inform More Sustainable Infrastructure Design Decisions"
Tripp Shealy
Leidy Klotz

Journal of Construction Engineering and Management, 2016

Type: Journal article

"Affect as an Ordinal System of Utility Assessment"
Ali Faraji-Rad
Leonard Lee

Organizational Behavior and Human Decision Processes, 2015

Type: Journal article

"Utilizing Text Mining on Online Medical Forums to Predict Label Change Due to Adverse Drug Reactions"
Ronen Feldman
Aviv Peretz
Binyamin Rosenfeld

Proceedings of the 21st ACM SIGKDD International Conference of Knowledge Discovery and Data Mining, 2015

Type: Journal article

"Improving Online Idea Generation Platforms and Customizing the Task Structure Based on Consumers' Domain-Specific Knowledge"
Lan Luo

Journal of Marketing, 2015

Type: Journal article

"The New "Wave" in Studying Asian Consumers and Markets"

Marketing Letters, 2015

Type: Journal article