|
"Revisiting The Challenger Sale: "Breakthrough" Built on a Flimsy Foundation"
|
|
Velocity,
2015
Type: Journal article
|
|
|
"The Future of Quantitative Marketing: Results of a Survey"
|
|
Customer Needs and Solutions,
2015
Type: Journal article
|
|
|
"Time to Retire: Why Americans Claim Benefits Early and How to Encourage Them to Delay"
|
Kirstin Appelt
Melissa Knoll
Jonathan Westfall
|
Behavioral Science and Policy,
2015
Type: Journal article
|
|
|
"Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications"
|
Moran Cerf
Eric Greenleaf
Tom Meyvis
|
Journal of Marketing Research,
2015
Type: Journal article
|
|
|
"The current state and future of brand experience"
|
J. Josko Brakus
Lia Zarantonello
|
Journal of Brand Management,
2014
Type: Journal article
|
|
|
"Insights from the Animal Kingdom"
|
|
Journal of Consumer Psychology,
2014
Type: Journal article
|
|
|
"Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride"
|
Anat Keinan
|
Journal of Consumer Research,
2014
Type: Journal article
|
|
|
"Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation"
|
Dipayan Biswas
Courtney Szocs
Aradhna Krishna
|
Journal of Consumer Research,
2014
Type: Journal article
|
|
|
"Using Consumer Psychology to Fight Obesity"
|
|
Journal of Consumer Psychology,
2014
Type: Journal article
|
|
|
"Choosing a Digital Content Strategy: How Much Should be Free?"
|
Daniel Halbheer
Florian Stahl
|
International Journal of Research in Marketing,
2014
Type: Journal article
|
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