Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"Revisiting The Challenger Sale: "Breakthrough" Built on a Flimsy Foundation"

Velocity, 2015

Type: Journal article

"The Future of Quantitative Marketing: Results of a Survey"

Customer Needs and Solutions, 2015

Type: Journal article

"Time to Retire: Why Americans Claim Benefits Early and How to Encourage Them to Delay"
Kirstin Appelt
Melissa Knoll
Jonathan Westfall

Behavioral Science and Policy, 2015

Type: Journal article

"Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications"
Moran Cerf
Eric Greenleaf
Tom Meyvis

Journal of Marketing Research, 2015

Type: Journal article

"The current state and future of brand experience"
J. Josko Brakus
Lia Zarantonello

Journal of Brand Management, 2014

Type: Journal article

"Insights from the Animal Kingdom"

Journal of Consumer Psychology, 2014

Type: Journal article

"Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride"
Anat Keinan

Journal of Consumer Research, 2014

Type: Journal article

"Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation"
Dipayan Biswas
Courtney Szocs
Aradhna Krishna

Journal of Consumer Research, 2014

Type: Journal article

"Using Consumer Psychology to Fight Obesity"

Journal of Consumer Psychology, 2014

Type: Journal article

"Choosing a Digital Content Strategy: How Much Should be Free?"
Daniel Halbheer
Florian Stahl

International Journal of Research in Marketing, 2014

Type: Journal article