Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications"
Moran Cerf
Eric Greenleaf
Tom Meyvis

Journal of Marketing Research, 2015

Type: Journal article

"The current state and future of brand experience"
J. Josko Brakus
Lia Zarantonello

Journal of Brand Management, 2014

Type: Journal article

"Insights from the Animal Kingdom"

Journal of Consumer Psychology, 2014

Type: Journal article

"Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride"
Anat Keinan

Journal of Consumer Research, 2014

Type: Journal article

"Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation"
Dipayan Biswas
Courtney Szocs
Aradhna Krishna

Journal of Consumer Research, 2014

Type: Journal article

"Using Consumer Psychology to Fight Obesity"

Journal of Consumer Psychology, 2014

Type: Journal article

"Choosing a Digital Content Strategy: How Much Should be Free?"
Daniel Halbheer
Florian Stahl

International Journal of Research in Marketing, 2014

Type: Journal article

"How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information"
Jeffrey Parker

Journal of Consumer Research, 2014

Type: Journal article

"The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity"
F. Gino
Anat Keinan

Journal of Consumer Research, 2014

Type: Journal article

"Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions"
Yakov Bart
Andrew Stephen

Journal of Marketing Research, 2014

Type: Journal article