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"Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications"
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Moran Cerf
Eric Greenleaf
Tom Meyvis
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Journal of Marketing Research,
2015
Type: Journal article
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"The current state and future of brand experience"
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J. Josko Brakus
Lia Zarantonello
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Journal of Brand Management,
2014
Type: Journal article
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"Insights from the Animal Kingdom"
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Journal of Consumer Psychology,
2014
Type: Journal article
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"Brand Tourists: How Core Users Enhance the Brand Image by Eliciting Pride"
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Anat Keinan
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Journal of Consumer Research,
2014
Type: Journal article
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"Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Association, and Calorie Estimation"
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Dipayan Biswas
Courtney Szocs
Aradhna Krishna
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Journal of Consumer Research,
2014
Type: Journal article
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"Using Consumer Psychology to Fight Obesity"
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Journal of Consumer Psychology,
2014
Type: Journal article
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"Choosing a Digital Content Strategy: How Much Should be Free?"
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Daniel Halbheer
Florian Stahl
|
International Journal of Research in Marketing,
2014
Type: Journal article
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"How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information"
|
Jeffrey Parker
|
Journal of Consumer Research,
2014
Type: Journal article
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"The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity"
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F. Gino
Anat Keinan
|
Journal of Consumer Research,
2014
Type: Journal article
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"Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions"
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Yakov Bart
Andrew Stephen
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Journal of Marketing Research,
2014
Type: Journal article
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