Research Abstracts and Citations Search Results

848 results returned.

Title Author(s) Publication Information
"How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information"
Jeffrey Parker

Journal of Consumer Research, 2014

Type: Journal article

"The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity"
F. Gino
Anat Keinan

Journal of Consumer Research, 2014

Type: Journal article

"Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions"
Yakov Bart
Andrew Stephen

Journal of Marketing Research, 2014

Type: Journal article

"Do Pleasant Emotional Ads Make Consumers Like Your Brand More?"
Maggie Geuens
Patrick De Pelsmaker

GfK Marketing Intelligence Review, 2014

Type: Journal article

"Dynamic Targeted Pricing in B2B Relationships"
Jonathan Zhang

Marketing Science, 2014

Type: Journal article

"Feels Right . . . Go Ahead? When to Trust Your Feelings in Judgments and Decisions"

GfK Marketing Intelligence Review, 2014

Type: Journal article

"Assessing Brand Equity Through Add-on Sales"
Shuba Srinivasan

Customer Needs and Solutions, 2014

Type: Journal article

"Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products"
Dipayan Biswas
Lauren Labrecque
Ereni Markos

Journal of Marketing, 2014

Type: Journal article

"Television Advertising and Online Search"
Mingyu Joo
Kenneth C. Wilbur
Yi Zhu

Management Science, 2014

Type: Journal article

"Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity"
Liye Ma
Young-Hoon Park

Journal of Marketing Research, 2014

Type: Journal article