|
"Do Pleasant Emotional Ads Make Consumers Like Your Brand More?"
|
Maggie Geuens
Patrick De Pelsmaker
|
GfK Marketing Intelligence Review,
2014
Type: Journal article
|
|
|
"Dynamic Targeted Pricing in B2B Relationships"
|
Jonathan Zhang
|
Marketing Science,
2014
Type: Journal article
|
|
|
"Feels Right . . . Go Ahead? When to Trust Your Feelings in Judgments and Decisions"
|
|
GfK Marketing Intelligence Review,
2014
Type: Journal article
|
|
|
"Assessing Brand Equity Through Add-on Sales"
|
Shuba Srinivasan
|
Customer Needs and Solutions,
2014
Type: Journal article
|
|
|
"Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products"
|
Dipayan Biswas
Lauren Labrecque
Ereni Markos
|
Journal of Marketing,
2014
Type: Journal article
|
|
|
"Television Advertising and Online Search"
|
Mingyu Joo
Kenneth C. Wilbur
Yi Zhu
|
Management Science,
2014
Type: Journal article
|
|
|
"Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity"
|
Liye Ma
Young-Hoon Park
|
Journal of Marketing Research,
2014
Type: Journal article
|
|
|
"Consumer Substitution Decisions: An Integrative Framework"
|
Rebecca Hamilton
Debora Thompson
Zachary Arens
Simon Blanchard
Gerald Haubl
P.K. Kannan
Uzma Khan
Margaret Meloy
Neal Roese
Manoj Thomas
|
Marketing Letters,
2014
Type: Journal article
|
|
|
"Dynamic Targeted Pricing in B2B Relationships"
|
Jonathan Zhang
|
Marketing Science,
2014
Type: Journal article
|
|
|
"Ethics in Business Anthropology: Crossing Boundaries"
|
Timothy de Waal Malefyt
|
Journal of Business Anthropology,
2014
Type: Journal article
|
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