Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Do Pleasant Emotional Ads Make Consumers Like Your Brand More?"
Maggie Geuens
Patrick De Pelsmaker

GfK Marketing Intelligence Review, 2014

Type: Journal article

"Dynamic Targeted Pricing in B2B Relationships"
Jonathan Zhang

Marketing Science, 2014

Type: Journal article

"Feels Right . . . Go Ahead? When to Trust Your Feelings in Judgments and Decisions"

GfK Marketing Intelligence Review, 2014

Type: Journal article

"Assessing Brand Equity Through Add-on Sales"
Shuba Srinivasan

Customer Needs and Solutions, 2014

Type: Journal article

"Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products"
Dipayan Biswas
Lauren Labrecque
Ereni Markos

Journal of Marketing, 2014

Type: Journal article

"Television Advertising and Online Search"
Mingyu Joo
Kenneth C. Wilbur
Yi Zhu

Management Science, 2014

Type: Journal article

"Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity"
Liye Ma
Young-Hoon Park

Journal of Marketing Research, 2014

Type: Journal article

"Consumer Substitution Decisions: An Integrative Framework"
Rebecca Hamilton
Debora Thompson
Zachary Arens
Simon Blanchard
Gerald Haubl
P.K. Kannan
Uzma Khan
Margaret Meloy
Neal Roese
Manoj Thomas

Marketing Letters, 2014

Type: Journal article

"Dynamic Targeted Pricing in B2B Relationships"
Jonathan Zhang

Marketing Science, 2014

Type: Journal article

"Ethics in Business Anthropology: Crossing Boundaries"
Timothy de Waal Malefyt

Journal of Business Anthropology, 2014

Type: Journal article