|
"How and When Grouping Low-Calorie Options Reduces the Benefits of Providing Dish-Specific Calorie Information"
|
Jeffrey Parker
|
Journal of Consumer Research,
2014
Type: Journal article
|
|
|
"The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity"
|
F. Gino
Anat Keinan
|
Journal of Consumer Research,
2014
Type: Journal article
|
|
|
"Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions"
|
Yakov Bart
Andrew Stephen
|
Journal of Marketing Research,
2014
Type: Journal article
|
|
|
"Do Pleasant Emotional Ads Make Consumers Like Your Brand More?"
|
Maggie Geuens
Patrick De Pelsmaker
|
GfK Marketing Intelligence Review,
2014
Type: Journal article
|
|
|
"Dynamic Targeted Pricing in B2B Relationships"
|
Jonathan Zhang
|
Marketing Science,
2014
Type: Journal article
|
|
|
"Feels Right . . . Go Ahead? When to Trust Your Feelings in Judgments and Decisions"
|
|
GfK Marketing Intelligence Review,
2014
Type: Journal article
|
|
|
"Assessing Brand Equity Through Add-on Sales"
|
Shuba Srinivasan
|
Customer Needs and Solutions,
2014
Type: Journal article
|
|
|
"Making Choices While Smelling, Tasting, and Listening: The Role of Sensory Similarity/Dissimilarity When Sequentially Sampling Products"
|
Dipayan Biswas
Lauren Labrecque
Ereni Markos
|
Journal of Marketing,
2014
Type: Journal article
|
|
|
"Television Advertising and Online Search"
|
Mingyu Joo
Kenneth C. Wilbur
Yi Zhu
|
Management Science,
2014
Type: Journal article
|
|
|
"Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity"
|
Liye Ma
Young-Hoon Park
|
Journal of Marketing Research,
2014
Type: Journal article
|
|
