Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency"
J. Josko Brakus
Shi Zhang

Journal of Business Research, 2014

Type: Journal article

"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
Lia Zarantonello

Journal of Advertising Research, 2014

Type: Journal article

"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
Lia Zarantonello

Journal of Advertising Research, 2014

Type: Journal article

"How warm days increase belief in global warming"
Lisa Zaval
Elizabeth Keenan

Nature Climate Change, 2014

Type: Journal article

"Improving Penetration Forecasts Using Social Interactions Data"
Rosanna Garcia

Management Science, 2014

Type: Journal article

"Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis"
Sujata Sarkar
Shivali Justa
Judith Endres
David Fox
Xiaoqun Zhao
Fatima Alnaimat
Brian Whitaker
John Wheeler
Brian Jones
Swaroopa Bommireddy

Clinical & Experimental Immunology, 2014

Type: Journal article

"Introduction to Theory and Practice"
Hanssens Gupta
John Hauser

Marketing Science, 2014

Type: Journal article

"Maersk Line: B2B Social Media — "It's Communication, Not Marketing""
Zsolt Katona

California Management Review, 2014

Type: Journal article

"Maximizing the Value of a Business: Using the Right Metrics"

Business and Economics Journal, 2014

Type: Journal article

"Retailer Pricing Strategy and Consumer Choice under Price Uncertainty"
Shai Danziger
Liat Hadar

Journal of Consumer Research, 2014

Type: Journal article