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"Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency"
|
J. Josko Brakus
Shi Zhang
|
Journal of Business Research,
2014
Type: Journal article
|
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"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
|
Lia Zarantonello
|
Journal of Advertising Research,
2014
Type: Journal article
|
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"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
|
Lia Zarantonello
|
Journal of Advertising Research,
2014
Type: Journal article
|
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"How warm days increase belief in global warming"
|
Lisa Zaval
Elizabeth Keenan
|
Nature Climate Change,
2014
Type: Journal article
|
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"Improving Penetration Forecasts Using Social Interactions Data"
|
Rosanna Garcia
|
Management Science,
2014
Type: Journal article
|
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"Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis"
|
Sujata Sarkar
Shivali Justa
Judith Endres
David Fox
Xiaoqun Zhao
Fatima Alnaimat
Brian Whitaker
John Wheeler
Brian Jones
Swaroopa Bommireddy
|
Clinical & Experimental Immunology,
2014
Type: Journal article
|
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|
"Introduction to Theory and Practice"
|
Hanssens Gupta
John Hauser
|
Marketing Science,
2014
Type: Journal article
|
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"Maersk Line: B2B Social Media — "It's Communication, Not Marketing""
|
Zsolt Katona
|
California Management Review,
2014
Type: Journal article
|
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"Maximizing the Value of a Business: Using the Right Metrics"
|
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Business and Economics Journal,
2014
Type: Journal article
|
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"Retailer Pricing Strategy and Consumer Choice under Price Uncertainty"
|
Shai Danziger
Liat Hadar
|
Journal of Consumer Research,
2014
Type: Journal article
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