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"Consumer Substitution Decisions: An Integrative Framework"
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Rebecca Hamilton
Debora Thompson
Zachary Arens
Simon Blanchard
Gerald Haubl
P.K. Kannan
Uzma Khan
Margaret Meloy
Neal Roese
Manoj Thomas
|
Marketing Letters,
2014
Type: Journal article
|
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"Dynamic Targeted Pricing in B2B Relationships"
|
Jonathan Zhang
|
Marketing Science,
2014
Type: Journal article
|
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"Ethics in Business Anthropology: Crossing Boundaries"
|
Timothy de Waal Malefyt
|
Journal of Business Anthropology,
2014
Type: Journal article
|
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|
"Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency"
|
J. Josko Brakus
Shi Zhang
|
Journal of Business Research,
2014
Type: Journal article
|
|
|
"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
|
Lia Zarantonello
|
Journal of Advertising Research,
2014
Type: Journal article
|
|
|
"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
|
Lia Zarantonello
|
Journal of Advertising Research,
2014
Type: Journal article
|
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|
"How warm days increase belief in global warming"
|
Lisa Zaval
Elizabeth Keenan
|
Nature Climate Change,
2014
Type: Journal article
|
|
|
"Improving Penetration Forecasts Using Social Interactions Data"
|
Rosanna Garcia
|
Management Science,
2014
Type: Journal article
|
|
|
"Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis"
|
Sujata Sarkar
Shivali Justa
Judith Endres
David Fox
Xiaoqun Zhao
Fatima Alnaimat
Brian Whitaker
John Wheeler
Brian Jones
Swaroopa Bommireddy
|
Clinical & Experimental Immunology,
2014
Type: Journal article
|
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|
"Introduction to Theory and Practice"
|
Hanssens Gupta
John Hauser
|
Marketing Science,
2014
Type: Journal article
|
|
