Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Consumer Substitution Decisions: An Integrative Framework"
Rebecca Hamilton
Debora Thompson
Zachary Arens
Simon Blanchard
Gerald Haubl
P.K. Kannan
Uzma Khan
Margaret Meloy
Neal Roese
Manoj Thomas

Marketing Letters, 2014

Type: Journal article

"Dynamic Targeted Pricing in B2B Relationships"
Jonathan Zhang

Marketing Science, 2014

Type: Journal article

"Ethics in Business Anthropology: Crossing Boundaries"
Timothy de Waal Malefyt

Journal of Business Anthropology, 2014

Type: Journal article

"Experiential Product Attributes and Preferences for New Products: The Role of Processing Fluency"
J. Josko Brakus
Shi Zhang

Journal of Business Research, 2014

Type: Journal article

"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
Lia Zarantonello

Journal of Advertising Research, 2014

Type: Journal article

"How to Advertise and Build Brand Knowledge Globally: Comparing Television Advertising Appeals across Developed and Emerging Economies"
Lia Zarantonello

Journal of Advertising Research, 2014

Type: Journal article

"How warm days increase belief in global warming"
Lisa Zaval
Elizabeth Keenan

Nature Climate Change, 2014

Type: Journal article

"Improving Penetration Forecasts Using Social Interactions Data"
Rosanna Garcia

Management Science, 2014

Type: Journal article

"Interleukin (IL)-17A, F and AF in Inflammation: A Study in Collagen-Induced Arthritis and Rheumatoid Arthritis"
Sujata Sarkar
Shivali Justa
Judith Endres
David Fox
Xiaoqun Zhao
Fatima Alnaimat
Brian Whitaker
John Wheeler
Brian Jones
Swaroopa Bommireddy

Clinical & Experimental Immunology, 2014

Type: Journal article

"Introduction to Theory and Practice"
Hanssens Gupta
John Hauser

Marketing Science, 2014

Type: Journal article