|
"The Interrelationships between Brand and Channel Choice"
|
Scott Neslin
|
Marketing Letters,
2014
Type: Journal article
|
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"The Temperature Premium: Warm Temperatures Increase Product Valuation"
|
Yonat Zwebner
|
Journal of Consumer Psychology,
2014
Type: Journal article
|
|
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"Salesforce Compensation with Inventory Considerations"
|
Tinglong Dai
|
Management Science,
2013
Type: Journal article
|
|
|
"The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials"
|
Maggie Geuens
Patrick De Pelsmaker
|
International Journal of Research in Marketing,
2013
Type: Journal article
|
|
|
"Conditioned Superstition: Desire for Control and Consumer Brand Preferences"
|
Eric Hamerman
|
Journal of Consumer Research,
2013
Type: Journal article
|
|
|
"The Seven Sins of Consumer Psychology"
|
|
Journal of Consumer Psychology,
2013
Type: Journal article
|
|
|
"Buying and Selling Information under Competition"
|
Yi Xiang
|
Quantitave Marketing and Economics,
2013
Type: Journal article
|
|
|
"Complementary Cognitive Capabilities, Economic Decision-Making, and Aging"
|
Ye Li
M. Baldassi
|
Psychology and Aging,
2013
Type: Journal article
|
|
|
"Countering accusations with inoculation: The moderating role of consumer-company identification"
|
Sabine Einwiller
|
Public Relations Review,
2013
Type: Journal article
|
|
|
"The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation"
|
Yingda Lu
Param Singh
|
Management Science,
2013
Type: Journal article
|
|
