Research Abstracts and Citations Search Results

847 results returned.

Title Author(s) Publication Information
"Maersk Line: B2B Social Media — "It's Communication, Not Marketing""
Zsolt Katona

California Management Review, 2014

Type: Journal article

"Maximizing the Value of a Business: Using the Right Metrics"

Business and Economics Journal, 2014

Type: Journal article

"Retailer Pricing Strategy and Consumer Choice under Price Uncertainty"
Shai Danziger
Liat Hadar

Journal of Consumer Research, 2014

Type: Journal article

"The Interrelationships between Brand and Channel Choice"
Scott Neslin

Marketing Letters, 2014

Type: Journal article

"The Temperature Premium: Warm Temperatures Increase Product Valuation"
Yonat Zwebner

Journal of Consumer Psychology, 2014

Type: Journal article

"Salesforce Compensation with Inventory Considerations"
Tinglong Dai

Management Science, 2013

Type: Journal article

"The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials"
Maggie Geuens
Patrick De Pelsmaker

International Journal of Research in Marketing, 2013

Type: Journal article

"Conditioned Superstition: Desire for Control and Consumer Brand Preferences"
Eric Hamerman

Journal of Consumer Research, 2013

Type: Journal article

"The Seven Sins of Consumer Psychology"

Journal of Consumer Psychology, 2013

Type: Journal article

"Buying and Selling Information under Competition"
Yi Xiang

Quantitave Marketing and Economics, 2013

Type: Journal article