|
"Maersk Line: B2B Social Media — "It's Communication, Not Marketing""
|
Zsolt Katona
|
California Management Review,
2014
Type: Journal article
|
|
|
"Maximizing the Value of a Business: Using the Right Metrics"
|
|
Business and Economics Journal,
2014
Type: Journal article
|
|
|
"Retailer Pricing Strategy and Consumer Choice under Price Uncertainty"
|
Shai Danziger
Liat Hadar
|
Journal of Consumer Research,
2014
Type: Journal article
|
|
|
"The Interrelationships between Brand and Channel Choice"
|
Scott Neslin
|
Marketing Letters,
2014
Type: Journal article
|
|
|
"The Temperature Premium: Warm Temperatures Increase Product Valuation"
|
Yonat Zwebner
|
Journal of Consumer Psychology,
2014
Type: Journal article
|
|
|
"Salesforce Compensation with Inventory Considerations"
|
Tinglong Dai
|
Management Science,
2013
Type: Journal article
|
|
|
"The Influence of Ad-Evoked Feelings on Brand Evaluations: Empirical Generalizations from Consumer Responses to More Than 1,000 TV Commercials"
|
Maggie Geuens
Patrick De Pelsmaker
|
International Journal of Research in Marketing,
2013
Type: Journal article
|
|
|
"Conditioned Superstition: Desire for Control and Consumer Brand Preferences"
|
Eric Hamerman
|
Journal of Consumer Research,
2013
Type: Journal article
|
|
|
"The Seven Sins of Consumer Psychology"
|
|
Journal of Consumer Psychology,
2013
Type: Journal article
|
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|
"Buying and Selling Information under Competition"
|
Yi Xiang
|
Quantitave Marketing and Economics,
2013
Type: Journal article
|
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