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"Your Brain at Work"
|
Adam Waytz
|
Harvard Business Review,
2013
Type: Journal article
|
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"Affect as a Decision-Making System of the Present"
|
Hannah Chang
|
Journal of Consumer Research,
2013
Type: Journal article
|
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"The consumer psychology of customer-brand relationships: Extending the AA Relationship model"
|
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Journal of Consumer Psychology,
2013
Type: Journal article
|
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"Functional and Experiential Routes to Persuasion: An Analysis of Advertising in Emerging vs. Developed Markets"
|
Lia Zarantonello
|
International Journal of Research in Marketing,
2013
Type: Journal article
|
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"Transformations in Customer Management"
|
Christopher Senn
|
Peking Business Review,
2013
Type: Journal article
|
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"Life Expectancy as a Constructed Belief: Evidence of a Live-To or Die-By Framing Effect"
|
John W. Payne
N Sagara
Suzanne B. Shu
Kirstin Appelt
|
Journal of Risk and Uncertainty,
2013
Type: Journal article
|
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"Organizational Learning and CRM Success: A Model for Linking Organizational Practices, Customer Data Quality, and Performance"
|
James Peltier
Debra Zahay
|
Journal of Interactive Marketing,
2013
Type: Journal article
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"Beating the Market: The Allure of Unintended Value"
|
Aner Sela
Itamar Simonson
|
Journal of Marketing Research,
2013
Type: Journal article
|
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"Choice theories: What are they good for?"
|
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Journal of Consumer Psychology,
2013
Type: Journal article
|
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"Competitive Poaching in Sponsored Search Advertising and Its Strategic Impact on Traditional Advertising"
|
Amin Sayedi
Kannan Srinivasan
|
Marketing Science,
2013
Type: Journal article
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