Research Abstracts and Citations Search Results

850 results returned.

Title Author(s) Publication Information
"Consumer Experience and Experiential Marketing: A Critical Review"
Lia Zarantonello

Review of Marketing Research, 2013

Type: Journal article

"Does Time Fly When You're Counting Down? The Effect of Counting Direction on Subjective Time Judgments"
Edith Shalev

Journal of Consumer Psychology, 2013

Type: Journal article

"Driver of discontent or escape vehicle: The affective consequences of mindwandering"
K. Brown
R. A. Mar
J. Smallwood

Frontiers in Perception Science, 2013

Type: Journal article

"Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters"
Theodoros Evgeniou
Philippe Delquie

Management Science, 2013

Type: Journal article

"Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)"
Liad Weiss

Journal of Consumer Research, 2013

Type: Journal article

"Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?"
Andrew Stephen

Marketing Science, 2013

Type: Journal article

"Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity"
Amitav Chakravarti
Andrew Grenville
Jane Tang
Gulden Ulkumen

Journal of Consumer Psychology, 2013

Type: Journal article

"Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?"
Johannes Bauer
Philipp Schmitt
Russell Winer

Journal of the Academy of Marketing Science, 2013

Type: Journal article

"Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality"
U Raffelt
Alan Meyer

International Journal of Research in Marketing, 2013

Type: Journal article

"The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude"
Lia Zarantonello

International Journal of Advertising, 2013

Type: Journal article