|
"Consumer Experience and Experiential Marketing: A Critical Review"
|
Lia Zarantonello
|
Review of Marketing Research,
2013
Type: Journal article
|
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"Does Time Fly When You're Counting Down? The Effect of Counting Direction on Subjective Time Judgments"
|
Edith Shalev
|
Journal of Consumer Psychology,
2013
Type: Journal article
|
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|
"Driver of discontent or escape vehicle: The affective consequences of mindwandering"
|
K. Brown
R. A. Mar
J. Smallwood
|
Frontiers in Perception Science,
2013
Type: Journal article
|
|
|
"Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters"
|
Theodoros Evgeniou
Philippe Delquie
|
Management Science,
2013
Type: Journal article
|
|
|
"Egocentric Categorization and Product Judgment: Seeing Your Traits in What You Own (and Their Opposite in What You Don't)"
|
Liad Weiss
|
Journal of Consumer Research,
2013
Type: Journal article
|
|
|
"Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?"
|
Andrew Stephen
|
Marketing Science,
2013
Type: Journal article
|
|
|
"Malleable Conjoint Partworths: How the Breadth of Response Scales Alters Price Sensitivity"
|
Amitav Chakravarti
Andrew Grenville
Jane Tang
Gulden Ulkumen
|
Journal of Consumer Psychology,
2013
Type: Journal article
|
|
|
"Managerial Decision Making in Customer Management: Adaptive, Fast and Frugal?"
|
Johannes Bauer
Philipp Schmitt
Russell Winer
|
Journal of the Academy of Marketing Science,
2013
Type: Journal article
|
|
|
"Marketing Function and Form: How Functionalist and Experiential Architectures Affect Corporate Brand Personality"
|
U Raffelt
Alan Meyer
|
International Journal of Research in Marketing,
2013
Type: Journal article
|
|
|
"The Impact of Event Marketing on Brand Equity: The Mediating Roles of Brand Experience and Brand Attitude"
|
Lia Zarantonello
|
International Journal of Advertising,
2013
Type: Journal article
|
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